Halvings AMA x Ritestream

On 25 February, an informative AMA with Riaz Mehta, CEO & Founder of Ritestrem was held in Halvings capital In case you missed it you are now able to catch up on all the information about this amazing project and its plans for the future.

• Please introduce yourself and the team behind the project. Why did you start Ritestream?

Riaz:

I am Riaz Mehta, Founder and CEO of ritestream. I have been in the entertainment industry for around 18 years and produced numerous TV shows and worked with global studios such as Netflix, Hulu, Fox etc. and won numerous awards and was nominated for an Emmy Award as well. The early part of my career was in tech as a software developer.

I realized there were many inefficiencies in the media industry in the way content is produced and distributed hence I decided to combine my experience in tech and media to create ritestream. I have also been involved in blockchain for over 8 years now.

• Give us an idea of what Ritestream is, What’s the immediate goal plan and what’s the long-term vision of your project

Riaz:

so ritestream is an ecosystem for the creation, monetization, and consumption of film and TV content. As a producer myself, I faced all the same issues that creators face every day — trying to get content funded through studios, broadcasters etc. It can take years to fund a film or TV show.

With ritestream we give power back to the creators and get them connected with the community to fund their projects via NFT’s and then monetize this content through our existing eco-system of streaming platforms globally. Plus we will now increase the engagement and revenue for this content by streaming it in the metaverse where we are building cinemas with partner projects.

• Can you please tell us about your go-to-market strategy?

Riaz:

Our go to market strategy is different across each pillar of our eco-system so I will describe each one

For our launchpad, we are initially tapping into our industry relationships to bring A list projects to the platform to give our community the opportunity to participate in these. Imagine owning a piece of the next Star Wars movie !!!:

These projects will help build confidence in our community and also encourage younger producers to to bring their projects to the platforms. Of course we will do a lot of digital marketing to attract projects from across the globe. Then. we already have a live B2B business where we provide content to global streamers and this will all be on the blockchain. We will continue to build this both through digital marketing and targeted outreach as this is where content gets monetised.

Then we have our consumer app. Every app download comes with free RITE coins so you will be able to watch content immediately upon download. We will promote this via our community channels plus also digital marketing.

In addition we will creating curated film/tv NFT’s which our community will be able to purchase. These will be promoted through our community channels and also marketed to the wider crypto community.

Partnerships will play a very important role in our gtm strategy as well.

• So these are all the different products offered by Ritestream right? How does RITE token utility fit into this?

Riaz:

The RITE token is used for watching content on our app, also you can earn RITE tokens when interacting with content (View to Earn — which is similar to play to earn in gaming) and of course to participate in the funding of projects

We also have staking mechanisms built in at every layer of our eco system.

• By now people are probably wondering where they will be able to join Ritestream IDO and your listing plans.

Riaz:

Great question: you can join our ido at enjinstarter, OxBull and Vlaunch at the moment

• So if it’s okay with you, let’s move to users questions

From @ quyenvuak

1 ) I would like to know what is behind the authenticity of the authors on your platform and what are the steps to follow to become a verified creator? Could you explain to us if unverified users can also post and sell content? How do you regulate copyright in Ritestream?

Riaz:

Great question. In order to protect our community, we will have a process for verifying the authenticity of the Creators and ultimately there will be a DAO to ensure that verified producers create content on the platform

We also have additional mechanisms in place for releasing funding to the creators based on milestones

From @ chrypham

2) Could you tell us about the system you implement to prevent copyrights? Or Ritestream will not focus on it, since as each “art” content will be a totally unique NFT, it does not matter if the same content is published it will always be a different NFT?

Riaz:

as you rightly pointed out, by definition an NFT is unique and therefore represents the copyright on the blockchain and a much better mechanism than the current systems that are country-specific

From @ MarkPex

3 ) Ritestream aims to change forever the way content is streamed and monetized. Do you think we are close to crypto global adoption? It’s a very big challenge, what strategies will you use to reach these goals?

Riaz:

Great question — I strongly believe that crypto will have global adoption in the next 3–5 years. And what better way than through entertainment — everyone watches films and tv shows therefore our app will engage people and get them familiar with crypto as they will be earning our RITE tokens when watching content. And once they have our tokens they can engage with other parts of our ecosystem.

I believe ritestream will pave the way for the global adoption of crypto.

• let’s move to Twitter questions

1 ) From @ trantheanh_337

We know that all TV shows, films need a license to be shown on a digital platform. Then how about Ritestream, do you also apply it too? If so, how do you deal with License issues that take months to negotiate?

Riaz:

We started our business four years ago for selling film and TV licenses via our marketplace platform so we are intimately familiar with content license deals. We have streamlined the process that deals can now be done in minutes instead of months and that is part of our secret sauce 😁

2 )From @ laup992

Can you please describe your partnership and Backers so far?

Riaz:

We have some amazing partnerships already in place with global brands such as TCL (one of the largest TV set manufacturers in the world), Shoreline Entertainment, New Films International, MGM, Disney, Fox and many others.

We are creating some awesome partnerships with metaverse projects that will completely change the way we watch and interact with content .. soon to be announced through our channels.

We have awesome Tier 1 investors such as SOSV, Artesian, GSG Frontier Fund, Metavest Ventures, Zipmex and many others

3 )From @ Willycrypto

What is it that Ritestream is trying to solve/simplify in this space and how?

Riaz:

We are solving the problem of funding content — this is a very long and arduous process and can take years for a creator.

Also once you create content, this needs to be effectively monetized. We have built a multi-million-dollar revenue-generating business over the last 4 years for monetizing content hence this serves as an excellent foundation to build the other layers of the business.

Our content as a service model is unique and today no one else has this business model which gives us a unique advantage.